An automotive dealership AI chatbot that answers first and hands off to your team.
Sales leads, service bookings and inventory questions, answered any hour.
A shopper asks whether the truck on your site is still on the lot at 10 p.m. A customer wants an oil change Thursday morning. We build an assistant for your website and text line that answers from your own inventory feed and service schedule, books what it can, and passes sales conversations to your BDC or a salesperson before price comes up.
- Free
- AI audit before you commit to anything
- Fixed price
- Builds quoted against a defined scope
- Human handoff
- On every price, trade and finance question
Shoppers ask at night and your BDC answers in the morning
Leads that wait for the BDC
Internet leads and website chats arrive in the evening and on Sundays. By the time the BDC calls, the shopper may already have heard back from another store.
Service calls that tie up the phones
Customers call to book an oil change, ask about a recall, or check whether their car is ready. Advisors and the service desk answer these between customers at the counter.
Inventory answers that go stale
A shopper asks about a specific unit and gets a generic reply, or a chat vendor says it is available after it sold yesterday. Answers need to come from the same feed that powers your site.
What we build for dealerships
Each of these is a real engagement shape. Open one to see how it works, what it needs from you, and where a person stays in the loop.
Any figures are targets we scope towards, not guarantees. What you actually get depends on your volume, your systems, and how much stays under human review.
Sales lead response and handoff
Website and third-party leads sit until someone in the BDC reaches them, often with no notes beyond a name and a VIN.
Sales lead response and handoff
Website and third-party leads sit until someone in the BDC reaches them, often with no notes beyond a name and a VIN.Used as an AI chatbot for dealership lead response, it replies to new leads at any hour, answers questions about the vehicle, and asks about timing, trade-in and whether they plan to finance. It logs the conversation to your CRM, offers an appointment, and hands the shopper to a salesperson as soon as price, trade value or payment comes up.
How it works
- 01Receive leads from your website and lead emails, including ADF/XML lead feeds
- 02Answer the shopper's questions from your inventory feed and approved answers
- 03Ask about timing, trade-in and financing interest in conversation
- 04Log the transcript to your CRM where access allows, or forward it to the BDC
- 05Offer an appointment and hand off to a salesperson for anything about price
Where a person stays in the loop
The chatbot never negotiates. Price, trade values, payments and financing terms always go to a person.
- Any pricing or payment question triggers a handoff
- The BDC sees every transcript before the first call
- The assistant says it is an AI and offers a person at any point
What it needs from you
- Your CRM, with API access or a lead email path
- Your inventory feed
- Your BDC hours and routing rules
Common questions
- Will it make promises about price?
- No. It can repeat the advertised price from your feed. Anything beyond that, including discounts, incentives, trade values and payments, is handed to a person.
Typical build: 2 to 3 weeks·Aim: Salespeople start with the shopper's questions in hand
Talk through this oneService scheduling
Service appointments are booked by phone, and the service desk answers the same scheduling and status questions all day.
Service scheduling
Service appointments are booked by phone, and the service desk answers the same scheduling and status questions all day.The chatbot asks for the vehicle, mileage and concern, then books an open slot in your service scheduler where access allows or captures the request for an advisor to confirm. Reminders go out before the appointment.
How it works
- 01Ask for the vehicle, mileage and what the customer needs
- 02Check open slots in your scheduler where its access allows
- 03Book the appointment or hold the request for an advisor
- 04Send confirmations and reminders by text or email
Where a person stays in the loop
The chatbot books routine work. Diagnosis, repair estimates and anything outside your booking rules go to a service advisor.
- No repair diagnosis or estimate given by the assistant
- Requests outside your rules held for an advisor
What it needs from you
- Service scheduler access, or an advisor queue if not available
- Your service menu and booking rules
Typical build: 2 to 3 weeks·Aim: Service bookings taken at any hour
Talk through this oneInventory answers from your own feed
Shoppers ask about specific units, and answers depend on whoever checks the lot or the DMS.
Inventory answers from your own feed
Shoppers ask about specific units, and answers depend on whoever checks the lot or the DMS.The chatbot reads the same inventory feed that powers your website and answers about availability, trim, mileage, features and the advertised price. When a unit sells and leaves the feed, the chatbot stops offering it.
How it works
- 01Connect to your inventory feed or website provider's export
- 02Refresh on a schedule so sold units drop off
- 03Answer only from the fields in the feed, without inventing equipment or incentives
- 04Offer similar units in stock when the one asked about is gone
What it needs from you
- Inventory feed or export from your website or inventory provider
- Your rules on what the chatbot may say about price
Typical build: 2 to 3 weeks·Aim: Answers that match your website
Talk through this oneText follow-up with consent records
Follow-up texts go out from personal phones, and nobody can say who agreed to receive them.
Text follow-up with consent records
Follow-up texts go out from personal phones, and nobody can say who agreed to receive them.Follow-up messages go out on approved templates, only to contacts who opted in. Opt-ins and opt-outs are recorded with the time and source, and a STOP reply ends messages immediately.
How it works
- 01Capture opt-in at the point of contact, with the wording your compliance owner approves
- 02Send follow-ups on the templates and timing you set
- 03Record opt-outs and stop messages immediately
- 04Hand any reply that needs a person to the assigned salesperson
What it needs from you
- An SMS provider (or we set one up)
- Your approved consent wording and templates
Typical build: 1 to 2 weeks·Aim: A consent record for every text
Talk through this oneBuilt inside your systems, not beside them.
We work in your cloud, using your tools, under least-privilege access. We never train models on your data, and you keep the source code.
Opt-ins and opt-outs recorded
The system records consent and stops messages on opt-out. Managing TCPA consent stays the dealer's responsibility.
Pricing goes to a person
The chatbot does not negotiate, quote payments or decide trade values.
Says it is an AI
The assistant identifies itself as an AI and offers a person at any point in the conversation.
Conversation log
Every conversation, handoff and consent change is logged and available to your managers.
Systems we build around
- CDK Global (via certified programs)
- Reynolds and Reynolds (via certified programs)
- DealerSocket
- VinSolutions
- Elead
- Inventory feeds from your website provider
- ADF/XML lead emails
- Twilio
These are systems dealers commonly ask about, not a list of existing integrations. Many DMS providers only allow access through their certified third-party programs, so we confirm the path for your store during scoping and connect where an API, an interface or a reliable export is available.
Questions we get
What is an AI chatbot for automotive dealerships?
An automotive dealership AI chatbot is a conversational assistant on a dealer's website and text line that responds to sales leads, books service appointments and answers inventory questions. Ours answers from your own inventory feed and approved answers, logs conversations to your CRM where access allows, and hands shoppers to a salesperson before price, trade or financing is discussed.
Can a dealership chatbot handle service scheduling and lead follow-up?
Yes. As an automotive service scheduling chatbot, it collects the vehicle, mileage and concern, then books an open slot where your scheduler allows access or holds the request for an advisor. For sales, it replies to new leads at any hour, asks about timing and trade-in, and sends follow-up texts only to contacts who opted in, on templates you approve.
Does it integrate with our DMS or CRM?
It depends on the system. DMS platforms such as CDK Global and Reynolds and Reynolds often restrict access to their certified third-party programs, which can add time or require working through an approved partner. CRMs such as VinSolutions, Elead and DealerSocket vary by product and plan. We check what your store's contracts allow during scoping and tell you before quoting if the path is limited.
How much does an AI chatbot cost for a dealership?
It depends on the channels it covers, whether your DMS, CRM and scheduler offer usable access, and your monthly conversation volume. The AI audit is free and ends with a scoped estimate. The build is fixed-price against that scope, and ongoing support is a flat monthly fee covering hosting, monitoring, model costs and answer updates. Our pricing page explains what moves the number.
Can the chatbot answer inventory and pricing questions?
It answers inventory questions from your own feed: availability, trim, mileage, features and the advertised price you publish. It does not negotiate, quote payments, apply incentives or value trades. Those questions go to a salesperson with the conversation attached. Because answers come from your feed, a sold unit stops being offered once it leaves the feed.
What's the ROI of an AI chatbot for a dealership?
Return comes from leads answered while the shopper is still deciding, service appointments booked without a phone call, and BDC time freed from repeat questions. How much that is worth depends on your lead and service volume and how many inquiries go unanswered after hours today. The free audit starts from your current traffic, so any estimate is based on your numbers.
How long does it take to set up?
Most builds go live in two to three weeks from a defined scope, including loading your inventory feed and approved answers and a testing period with your BDC. Connecting to a DMS that only allows certified partners can take longer, and we tell you that before quoting. We usually start with one channel, such as sales leads or service booking.
Will a chatbot replace sales or service staff?
No. An AI chatbot for car dealerships handles the first reply, routine bookings and repeat questions so salespeople, BDC agents and service advisors spend their time with customers who are ready to buy or need work done. Negotiation, trade appraisals, financing and repair advice stay with your staff, and every conversation can hand off to a person.
Is a dealership AI chatbot available 24/7?
Yes, it answers questions and takes service requests at any hour. Handoffs to a person follow your staffed hours or an on-call rule you set, so after-hours sales conversations are queued for the BDC with the transcript, and anything you mark as urgent can reach a manager at night.
See which questions your store answers most after hours.
Book a scoping call. We will look at your lead and service traffic, check what your DMS and CRM allow, and tell you what the chatbot would cost.
Book a scoping call