Generative engine optimization (GEO)

How it works

1. 01We query all major AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude) with your target keywords
2. 02Document every mention of your business: what's said, context, accuracy, and positioning
3. 03Analyze your competitors' AI visibility for the same queries
4. 04Audit your website's technical readiness: schema markup, structured data, content structure
5. 05Deliver comprehensive report with prioritized action items and competitive benchmarks

Before and after

Local accounting firm wondering why referrals from "who's the best accountant in Austin" queries went to competitors

Before

Owner Sarah assumed good Google rankings meant AI visibility. When she asked ChatGPT for Austin accountant recommendations, her firm wasn't mentioned once. Three competitors were, all with worse Google rankings but better structured content.

After

Our audit revealed why: competitors had FAQ pages, detailed service descriptions, and client testimonials structured for AI consumption. Sarah's site had great content but poor structure. Within 60 days of implementing our recommendations, her firm appeared in 4 of 5 tested AI queries.

What it needs from you

• Access to your website (we analyze public-facing pages)
• List of target keywords and competitor names
• Your Google Search Console access (optional but helpful)
• No technical changes required for the audit itself

Common questions

What AI platforms do you check?

We test across ChatGPT, Perplexity, Google AI Overviews, Claude, and Microsoft Copilot. These cover 90%+ of AI-assisted search volume. We'll also check any industry-specific AI tools relevant to your business.

How many keywords do you test?

The audit includes 20-30 strategically selected queries covering your main services, location-based searches, comparison queries ("best X vs Y"), and buying-intent questions. We focus on queries that drive actual business, not vanity keywords.

Do I get actionable recommendations?

Yes! The audit isn't just a report. It's a prioritized action plan. We rank every recommendation by impact and effort so you know exactly where to start. Many clients implement quick wins themselves after seeing the audit.

How it works

1. 01Audit existing technical setup: schema markup, structured data, meta tags, site architecture
2. 02Implement comprehensive schema markup: Organization, LocalBusiness, Service, FAQ, Review, Product schemas
3. 03Create and configure LLMs.txt file to guide AI crawler behavior and prioritize important content
4. 04Optimize site structure for AI comprehension: clear hierarchy, semantic HTML, proper heading structure
5. 05Set up knowledge panel optimization and verify business information across platforms
6. 06Test implementation across AI platforms to confirm proper indexing

Before and after

E-commerce store selling specialty kitchen equipment with great products but zero AI visibility

Before

Despite 500+ product pages and excellent reviews, the store never appeared in "best [product]" AI queries. Their site had no schema markup, so AI systems couldn't parse product details, prices, or reviews programmatically.

After

We implemented Product, Review, and FAQ schema across all pages, created an LLMs.txt file prioritizing top products, and structured their comparison pages for AI consumption. Within 45 days, they appeared in ChatGPT recommendations for 12 of their 20 target product categories.

What it needs from you

• CMS or website access for implementing schema markup
• Ability to add files to root directory (for LLMs.txt)
• Access to Google Search Console and Bing Webmaster Tools
• Works with any platform: WordPress, Shopify, Squarespace, custom builds

Common questions

What is LLMs.txt and why do I need it?

LLMs.txt is like robots.txt but for AI crawlers. It tells AI systems which pages are most important, how to understand your content, and what information to prioritize. Without it, AI might focus on your privacy policy instead of your services page.

Will this affect my regular SEO?

Positively! Schema markup and structured data are SEO best practices. Google uses them for rich snippets, knowledge panels, and featured snippets. You'll likely see improvements in traditional search alongside AI visibility gains.

Do you support my website platform?

Yes. We work with WordPress, Shopify, Wix, Squarespace, Webflow, custom HTML sites, and enterprise CMS platforms. The technical approach varies by platform, but the outcome is the same: AI-ready technical infrastructure.

How it works

1. 01Identify high-value AI query opportunities through keyword and question research
2. 02Create comprehensive FAQ pages covering questions customers ask AI
3. 03Develop authoritative guides that demonstrate expertise AI systems trust
4. 04Build comparison and "best of" content that matches buying-intent queries
5. 05Structure all content with proper headings, bullet points, and clear answers
6. 06Implement Q&A schema for every FAQ and HowTo schema for guides

Before and after

Home services company (HVAC) getting zero AI recommendations despite 15 years in business

Before

Company had a basic website with service descriptions but nothing answering customer questions. When AI users asked "Should I repair or replace my AC?" or "How much does HVAC installation cost in Dallas?", the company wasn't part of the answer.

After

We created 8 comprehensive FAQ pages, a repair-vs-replace calculator guide, and local pricing guides. Each piece was structured for AI consumption with clear answers upfront, supporting details below, and proper schema markup. The company now appears in AI responses for 6 of their top 10 target queries.

What it needs from you

• Ability to publish new pages on your website
• Subject matter expertise (you provide knowledge, we structure it)
• Brand guidelines for tone and style consistency
• Access to add FAQ schema to new content

Common questions

How is this different from regular content marketing?

AI-optimized content starts with the answer, uses clear structure, and includes schema markup. Regular blog posts bury the answer to increase time on page. AI-friendly content gives the answer immediately so AI can cite it confidently. Different goal, different structure.

Do I need to provide the expertise?

Yes, you provide the subject matter knowledge, and we structure it for AI consumption. We'll interview you or your team, research your industry, and transform your expertise into AI-friendly formats. You review for accuracy before publishing.

How many pieces do I need?

It depends on your industry and competition. Most businesses see meaningful results with 5-10 strategic content pieces. We prioritize based on search volume and competitive opportunity, always prioritizing quality over quantity. Our GEO Essentials plan includes 2/month, Growth includes 5/month.

How it works

1. 01Audit current citation profile: where you're mentioned, NAP consistency, review presence
2. 02Identify high-authority citation opportunities specific to your industry
3. 03Secure listings on directories AI systems frequently reference
4. 04Build mentions on industry publications and local news sources
5. 05Ensure NAP (Name, Address, Phone) consistency across all citations
6. 06Monitor and maintain citations to prevent degradation

Before and after

Medical practice struggling to appear in "best doctor for [condition] in [city]" AI queries

Before

Dr. Martinez had excellent patient reviews on Google but minimal presence elsewhere. AI systems couldn't verify her credentials or expertise because citations were sparse. Competitors with worse reviews but more citations dominated AI recommendations.

After

We secured listings on Healthgrades, Zocdoc, Vitals, WebMD, and local medical society directories. Added her to industry association member lists and secured a local news feature on her specialty. Within 60 days, she appeared in AI responses for 3 of her target condition queries.

What it needs from you

• Business verification documents (for directory submissions)
• High-resolution logo and business photos
• Consistent business information (name, address, phone)
• Access to claim existing listings

Common questions

How is this different from link building?

Link building focuses on backlinks for SEO. Citation building focuses on mentions that AI systems use to verify credibility, whether or not they include links. A mention on WebMD without a link still tells AI "this doctor is legitimate." Different purpose, different strategy.

Which directories matter for AI?

It varies by industry. For healthcare: Healthgrades, Zocdoc, Vitals. For legal: Avvo, Martindale, FindLaw. For home services: HomeAdvisor, Angi, Thumbtack. For restaurants: Yelp, TripAdvisor, OpenTable. We identify the specific directories AI references in your industry.

How long do citations take to impact AI visibility?

Citations typically take 4-8 weeks to be indexed and reflected in AI responses. AI systems recrawl authoritative sources periodically, and new mentions need time to propagate. We track progress weekly so you can see movement over time.

How it works

1. 01Audit current review presence across all platforms AI references
2. 02Implement systematic review request process integrated with your operations
3. 03Craft professional responses to all reviews (positive and negative)
4. 04Diversify review presence across platforms relevant to your industry
5. 05Implement Review schema markup to surface reviews in AI responses
6. 06Monitor review velocity and sentiment trends with AI visibility correlation

Before and after

Restaurant with great Google reviews (4.7 stars, 200+ reviews) but no AI visibility for "best [cuisine] restaurant" queries

Before

Owner focused exclusively on Google reviews. AI systems cross-reference multiple platforms, and they found competitors on Yelp, TripAdvisor, and OpenTable with consistent positive reviews. The restaurant's single-platform presence looked incomplete.

After

We expanded review presence to Yelp, TripAdvisor, and Facebook. Implemented response templates so owner could respond quickly. Added Review schema showing aggregate ratings. Within 90 days, restaurant appeared in ChatGPT's top 3 recommendations for their cuisine type in their city.

What it needs from you

• Access to Google Business Profile and other review platforms
• Customer contact list for review request outreach
• Authority to respond to reviews on behalf of business
• CMS access for Review schema implementation

Common questions

Don't I just need Google reviews?

Google reviews matter for Google AI Overviews, but ChatGPT, Perplexity, and Claude cross-reference multiple platforms. A business with 100 Google reviews and zero elsewhere looks less credible than one with 50 Google, 30 Yelp, and 20 industry-specific reviews.

How do you get more reviews ethically?

We implement systematic ask processes (email sequences, QR codes, staff training) that make leaving reviews easy for happy customers. We never buy reviews, incentivize reviews, or use fake profiles. Quality over quantity, always.

Should I respond to negative reviews?

Absolutely. AI systems analyze response patterns. Businesses that respond professionally to criticism demonstrate accountability. A thoughtful response to a 2-star review can actually improve AI perception of your business more than another 5-star review.

How it works

1. 01Configure tracking for your brand, products, and target keywords across AI platforms
2. 02Set up daily automated queries to monitor mention frequency and context
3. 03Track competitor visibility for the same keywords
4. 04Alert system for significant changes (positive mentions, disappearances, competitor gains)
5. 05Monthly trend reports showing AI visibility trajectory
6. 06Quarterly strategic reviews with optimization recommendations based on data

Before and after

Marketing agency wanting to prove GEO ROI to their own clients and leadership

Before

The agency knew GEO mattered but couldn't quantify it. Leadership asked "Are we actually appearing in AI results?" and the team had no data. Client conversations were based on anecdotes, not metrics.

After

Dashboard showed: 47% increase in AI mention frequency over 90 days, appearance in 8 new query categories, and 2 competitors losing ground. Data transformed client conversations from "trust us" to "here's the proof." Team could correlate specific optimizations with visibility improvements.

What it needs from you

• No technical requirements on your end
• Dashboard access via web browser
• We handle all API integrations and data collection
• Optional: webhook integration with your existing marketing stack

Common questions

How often is data updated?

Core metrics update daily. We query AI platforms every 24 hours for your tracked keywords and compile results by morning. Some metrics (like competitor tracking) update weekly due to query volume. Alerts trigger in real-time when significant changes occur.

Can I track competitors?

Yes! We track up to 5 competitors in your industry for the same keywords. You'll see when they appear, what's said about them, and how your visibility compares. Competitive intelligence is built into every dashboard tier.

What platforms do you track?

We monitor ChatGPT, Perplexity, Google AI Overviews, Claude, and Microsoft Copilot. Coverage includes 90%+ of AI-assisted search volume. We can add industry-specific AI tools on request.

How it works

1. 01Audit existing knowledge panel presence across Google, Bing, and AI training sources
2. 02Claim and verify business entity across all knowledge bases
3. 03Complete all available attributes: hours, services, team, history, awards, certifications
4. 04Ensure consistency between knowledge panel and website information
5. 05Monitor for unauthorized changes or outdated information
6. 06Build additional entity relationships (owner profiles, brand connections)

Before and after

Law firm with partners who had no personal knowledge panels despite 20+ years of practice

Before

When AI was asked about the firm's attorneys, responses were sparse: "I don't have specific information about [attorney name]." Competitors' attorneys had rich profiles AI could reference, making them seem more credible and established.

After

We built knowledge presence for each partner: claimed profiles on legal directories, created detailed attorney schema, secured media mentions, and built out Google knowledge panel attributes. AI responses now include credentials, specialties, and notable cases for each attorney.

What it needs from you

• Business verification documents
• Professional photos of key team members
• Detailed company history and credentials
• Authority to claim business profiles

Common questions

What is a knowledge panel?

A knowledge panel is the information box that appears when you search for a business or person. Google, Bing, and AI systems use this structured data to understand entities. If you don't have one, or it's incomplete, AI has less to work with when discussing your business.

Can individuals get knowledge panels?

Yes! Professionals like doctors, lawyers, and executives can have personal knowledge panels. This is especially valuable for professional services firms where individual credibility matters. We can build panels for key team members alongside the business panel.

How do you ensure accuracy?

We cross-reference all knowledge panel information with your website and official records. Any discrepancies get corrected through official channels. We also monitor for unauthorized changes. Competitors or bad actors sometimes attempt to modify knowledge panel information.

How it works

1. 01Audit AI visibility for each location independently
2. 02Implement location-specific schema markup and structured data
3. 03Create location-specific content pages optimized for local AI queries
4. 04Build citation profiles for each location on local directories
5. 05Consolidate brand signals while maintaining location uniqueness
6. 06Set up monitoring dashboard tracking all locations

Before and after

Dental practice group with 5 locations across metro area, inconsistent AI visibility

Before

Some locations appeared in AI recommendations, others didn't. Google Business Profiles had inconsistent information. When AI was asked for "best dentist near [suburb]," responses varied wildly, sometimes recommending the brand, sometimes not, sometimes with wrong location details.

After

We standardized schema markup across all locations, built location-specific FAQ pages, ensured NAP consistency, and created individual citation profiles. All 5 locations now appear in AI recommendations for their respective areas, with consistent and accurate information.

What it needs from you

• Website with individual location pages (or ability to create them)
• Google Business Profiles for each location
• Centralized access to all location accounts
• Location-specific photos and information

Common questions

Do you work with franchises?

Yes! We work with both corporate-owned multi-location businesses and franchise systems. For franchises, we can work with corporate marketing teams to implement standards, or with individual franchisees on their local presence. Approach depends on your franchise structure.

How do you handle location cannibalization?

Each location targets geographic-specific queries. We ensure location pages are distinct enough that AI recommends the appropriate location for each query. Schema markup includes service area definitions so AI understands which location serves which area.

What about locations in the same city?

We target neighborhood and district-level queries. A city might have "best dentist in [neighborhood]" queries for each area. Proper geographic targeting ensures each location captures its local market without competing with sister locations.